And the Silver Award goes to…

On Friday 9th November, I attended the CILIP PPRG Award event along with my colleague Jenny Townend. It was fantastic to meet with like-minded people who feel so passionately about libraries and marketing. On behalf of the Library and Learning Services conference team I accepted the Silver Award for Excellence in Marketing. Here is what the judges had to say about our entry:

“The judges particularly liked the wide range of communications tools used, and especially the high quality of the blog and the innovative use of a widget. They were also impressed by the clearly-defined target groups and the use of professional designs for the branding, which was very attractive. Evaluation was carried out both by traditional means and by the use of video and audio interviews, resulted in very rich data which was accessible in a variety of formats. As ever, the proof of the pudding is in the eating, and, with the original target of 30 delegates way exceeded (there were 86 on the day) this was clearly a deservedly successful initiative.”

For more details about the event and to see our presentation on Slideshare, take a look at the CILIP Publicity and Public Relations Group  website

http://www.cilip.org.uk/get-involved/special-interest-groups/publicity/conferences/pages/default.aspx

Silver in the CILIP PPRG Marketing Excellence Awards 2012!

More great news!

We have just heard that we have won Silver in the Chartered Institute of Library and Information Professionals PPRG Marketing Excellence Awards.

On behalf of the conference committee, I am off to collect the award and deliver a presentation on our publicity campaign, on the 9th November at Peters Bookselling Services, Birmingham.

These awards are in recognition of publicity campaigns which involve several elements, such as print, promotional events or displays, e-marketing and use of media. The judges looked at evidence of the campaign’s impact and effectiveness and the judging criteria were as follows:

  • Effective use of a combination of marketing communications activities
  • Originality of concept and suitability to target market
  • Quality of graphics, design and copywriting
  • Innovative use of new media
  • Success of events in terms of feedback, attendance (if applicable), and press coverage (if applicable)
  • Timing, message and consistency of marketing communications
  • Effective use of resources
  • Effective use of project budget

Putting together our application was trickier that organising the conference and the team did spend some time wrestling with the concept of publicising the publicity for the conference rather than the conference itself, but now it all seems worth it.