These awards are in recognition of publicity campaigns which involve several elements, such as print, promotional events or displays, e-marketing and use of media. The judges looked at evidence of the campaign’s impact and effectiveness and the judging criteria were as follows:
Effective use of a combination of marketing communications activities
Originality of concept and suitability to target market
Quality of graphics, design and copywriting
Innovative use of new media
Success of events in terms of feedback, attendance (if applicable), and press coverage (if applicable)
Timing, message and consistency of marketing communications
Effective use of resources
Effective use of project budget
Putting together our application was trickier that organising the conference and the team did spend some time wrestling with the concept of publicising the publicity for the conference rather than the conference itself, but now it all seems worth it.
From the planned, practiced, timed and perfected, to the spur-of-the-moment soapbox speech, the minute madness presentations had everyone watching the clock.
The six presentations before lunch set the tone (frenetic, intense, hilarious) and the six at the end of the day left us all buzzing. An impressive number of the presenters managed to spit everything out in time, but it was hard – really hard! And with Nick ready to leap into action with his dreaded horn the pressure was definitely on!
So for those who might just have missed a detail or two, here’s the list of topics. If you’d like to know more about any of them then do get in touch (click on a name to send an email).
Lastly, a technical note: One or two folk asked how we created the timer on each of the slides. It uses the ‘Custom animation’ feature of MS Powerpoint. A rectangle is created for each second of the countdown and displayed for one second. The animation starts with a click and finishes by displaying an ‘End’ rectangle.
Originally we incorporated drum rolls to mark the end of each presentation, but then we decided that it would be much more fun to have live sound effects and the horn was found. (Actually, there was a middle stage in our plan – we wanted to use the Learning Technology team’s vuvuzela but none of the organising team could reliably get a noise out of it – clearly not a problem shared by South African football fans!).
Thank you so much to all the folk who turned out for what proved to be a really exciting and vibrant conference…
Thank you to the 23 external delegates who came from libraries as far afield as Dublin, Yorkshire, London, Birmingham and all points in between.
Thank you to the 27 academic and support staff representing all six of The University of Northampton’s Academic Schools and several departments.
And thank you to the 36 LLS staff who presented papers, created posters, gabbled for minutes of total madness and showed the enormous enthusiasm that was the subject of many envious comments from other delegates.
As we come back down to earth, we’ll be doing our best to share the outputs of the conference with those who did and didn’t make it. Nick has already uploaded all of the presentations, the posters and the banners, and will shortly be sharing some of the feedback we have received.
If you attended the conference and feel able to comment on any of the presentations or posters then please feel free to do so – just add your comment to the appropriate page. If you have anything to say about the conference generally then by all means comment here. It was our first ever conference but I’m sure it won’t be the last, so do help us to make the next one even better!