On Friday 9th November, I attended the CILIP PPRG Award event along with my colleague Jenny Townend. It was fantastic to meet with like-minded people who feel so passionately about libraries and marketing. On behalf of the Library and Learning Services conference team I accepted the Silver Award for Excellence in Marketing. Here is what the judges had to say about our entry:
“The judges particularly liked the wide range of communications tools used, and especially the high quality of the blog and the innovative use of a widget. They were also impressed by the clearly-defined target groups and the use of professional designs for the branding, which was very attractive. Evaluation was carried out both by traditional means and by the use of video and audio interviews, resulted in very rich data which was accessible in a variety of formats. As ever, the proof of the pudding is in the eating, and, with the original target of 30 delegates way exceeded (there were 86 on the day) this was clearly a deservedly successful initiative.”
For more details about the event and to see our presentation on Slideshare, take a look at the CILIP Publicity and Public Relations Group website
These awards are in recognition of publicity campaigns which involve several elements, such as print, promotional events or displays, e-marketing and use of media. The judges looked at evidence of the campaign’s impact and effectiveness and the judging criteria were as follows:
Effective use of a combination of marketing communications activities
Originality of concept and suitability to target market
Quality of graphics, design and copywriting
Innovative use of new media
Success of events in terms of feedback, attendance (if applicable), and press coverage (if applicable)
Timing, message and consistency of marketing communications
Effective use of resources
Effective use of project budget
Putting together our application was trickier that organising the conference and the team did spend some time wrestling with the concept of publicising the publicity for the conference rather than the conference itself, but now it all seems worth it.
Great news! We received a request today from Rossitza Atanassova, Curator of Library and Information Studies at the British Library. Rossitza wants to preserve this website in the UK Web Archive. It will form part of “a collection of websites on the evolving role of UK libraries and librarianship in the 21st century and that could be of interest to future researchers of library history”.
How flattering that Rossitza thinks that future scholars might be interested in our work!
When we decided to hold a conference to showcase LLS research, it was initially going to be aimed purely at academic staff within the University. After some early planning discussions, the organisers came to the conclusion that it would be great to open it up to the LIS community too. With the diverse nature of our own research interests and external organisations we have links to, we were able to create a list of contacts and JISC mail lists that would ensure we advertised the conference as far and wide as possible.
However, as a JISC mail subscriber, I receive many emails promoting conferences and it can sometimes be a bit wearing when another one pops into your inbox. There’s always that worry that the ‘C’ word will induce a sense of apathy on the part of the receiver (press delete!) but what has been really remarkable is the amount of interest that we have attracted. It seems we have struck a chord in the zeitgeist of the Library world.
Over the last week or two we have concentrated on promoting the conference internally, which is now coming to fruition as exam fever starts to abate and our academic staff are able to draw breath and look at their emails.
An event such as this is so important for HE libraries; too often we carry out formal and informal research to inform our practice and improve our services, but we are not so good at sharing the results with our stakeholders.
We are really pleased that the conference will bring together such a diverse group of delegates and look forward to the discussion it will generate.