On Friday 9th November, I attended the CILIP PPRG Award event along with my colleague Jenny Townend. It was fantastic to meet with like-minded people who feel so passionately about libraries and marketing. On behalf of the Library and Learning Services conference team I accepted the Silver Award for Excellence in Marketing. Here is what the judges had to say about our entry:
“The judges particularly liked the wide range of communications tools used, and especially the high quality of the blog and the innovative use of a widget. They were also impressed by the clearly-defined target groups and the use of professional designs for the branding, which was very attractive. Evaluation was carried out both by traditional means and by the use of video and audio interviews, resulted in very rich data which was accessible in a variety of formats. As ever, the proof of the pudding is in the eating, and, with the original target of 30 delegates way exceeded (there were 86 on the day) this was clearly a deservedly successful initiative.”
For more details about the event and to see our presentation on Slideshare, take a look at the CILIP Publicity and Public Relations Group website
These awards are in recognition of publicity campaigns which involve several elements, such as print, promotional events or displays, e-marketing and use of media. The judges looked at evidence of the campaign’s impact and effectiveness and the judging criteria were as follows:
Effective use of a combination of marketing communications activities
Originality of concept and suitability to target market
Quality of graphics, design and copywriting
Innovative use of new media
Success of events in terms of feedback, attendance (if applicable), and press coverage (if applicable)
Timing, message and consistency of marketing communications
Effective use of resources
Effective use of project budget
Putting together our application was trickier that organising the conference and the team did spend some time wrestling with the concept of publicising the publicity for the conference rather than the conference itself, but now it all seems worth it.
Continuing our efforts to promote practitioner research and capitalise on the success of the LLS conference, we have been working on an article describing the development of the research culture that we are so proud of here at Northampton and, of course, how this enabled us to put on the conference .
We’ve just received the good news that CILIP Update want to publish the article later this year. Fantastic! (Latest news: A copy of the article is now available on NECTAR, the University of Northampton’s institutional repository)
Being mindful of our different audiences, I should say that CILIP Update is the membership magazine of the Chartered Institute of Library and Information Professionals. It is distributed to 17,000 CILIP members, many of them practitioners working in academic libraries. In terms of potential impact this is definitely the tops!
We received 36 evaluation forms at the end of the conference, asking attendees to rate us in seven areas and provide general feedback. The feedback was very positive! This is very encouraging for us, and we’re delighted people were happy with the day.
Here’s an overview of the ratings received for our seven areas (click to enlarge):
You can (possibly) see from this that the majority of the scores we received were 5s – top marks! The only area that saw a mark of 3 – several, in fact – was networking opportunities. This is doubtless due in part to the majority of the attendees being University of Northampton staff, but in future conferences we will have to consider how to improve networking opportunities for our visitors from other institutions.
Several fours for suitability of venue and quality of facilities may reflect the variable wi-fi reception some attendees encountered on the day – despite the general satisfaction of the scores, it’s obviously important for attendees and the conference itself that lines of social communication are as open as possible, and this has been duly noted.
Thank you so much to all the folk who turned out for what proved to be a really exciting and vibrant conference…
Thank you to the 23 external delegates who came from libraries as far afield as Dublin, Yorkshire, London, Birmingham and all points in between.
Thank you to the 27 academic and support staff representing all six of The University of Northampton’s Academic Schools and several departments.
And thank you to the 36 LLS staff who presented papers, created posters, gabbled for minutes of total madness and showed the enormous enthusiasm that was the subject of many envious comments from other delegates.
As we come back down to earth, we’ll be doing our best to share the outputs of the conference with those who did and didn’t make it. Nick has already uploaded all of the presentations, the posters and the banners, and will shortly be sharing some of the feedback we have received.
If you attended the conference and feel able to comment on any of the presentations or posters then please feel free to do so – just add your comment to the appropriate page. If you have anything to say about the conference generally then by all means comment here. It was our first ever conference but I’m sure it won’t be the last, so do help us to make the next one even better!