Silver in the CILIP PPRG Marketing Excellence Awards 2012!

More great news!

We have just heard that we have won Silver in the Chartered Institute of Library and Information Professionals PPRG Marketing Excellence Awards.

On behalf of the conference committee, I am off to collect the award and deliver a presentation on our publicity campaign, on the 9th November at Peters Bookselling Services, Birmingham.

These awards are in recognition of publicity campaigns which involve several elements, such as print, promotional events or displays, e-marketing and use of media. The judges looked at evidence of the campaign’s impact and effectiveness and the judging criteria were as follows:

  • Effective use of a combination of marketing communications activities
  • Originality of concept and suitability to target market
  • Quality of graphics, design and copywriting
  • Innovative use of new media
  • Success of events in terms of feedback, attendance (if applicable), and press coverage (if applicable)
  • Timing, message and consistency of marketing communications
  • Effective use of resources
  • Effective use of project budget

Putting together our application was trickier that organising the conference and the team did spend some time wrestling with the concept of publicising the publicity for the conference rather than the conference itself, but now it all seems worth it.

 

 

Conference blogs and the conference blog

In my work with NECTAR, the University of Northampton’s research repository, I frequently encounter entries for presentations made at academic conferences by our staff and researchers. We encourage our contributors to add links to conference websites where possible, so I get to see a fair few of those and, as you might expect, some are better than others.

The best conference sites serve as a permanent record of the event. This isn’t always possible with the resources available, but it’s a shame to visit a site for a conference that took place a year ago and find that it still refers to the event in the future tense, with vague details of smaller contributions and a handful of selected abstracts. We wanted the LLS conference to have a comprehensive home on the web, a place where we could not only publicise and promote the day, but archive and reflect on it.

Continue reading